Mattel to release BTS dolls

It felt like it was only a matter of time.  Fans of BTS, brace yourselves, BTS dolls are on the way!

Mattel announced Sunday at the Hong Kong Toys & Games Fair that it has signed a worldwide licensing agreement with the K-Pop group.

As part of the deal, Mattel will create dolls, games, collectible figures and more.

The collaboration will launch this summer and the dolls will be outfitted in looks from BTS’ “Idol” music video.  The video happened to be a record-breaking music video for the group, which was released in August, the video earned 45 million views in its first 24 hours.

 

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